The Elevate platform is the most efficient, all-in-one tool that you'll ever need for your Real Estate business. Here are the top four practices that guarantee the best position for your success with Elevate Concierges.
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Utilize Elevate Concierges
Elevate Concierges is a unique, real-time lead follow-up service that engages leads and determines if they are interested, just browsing, or completely unresponsive.
How does it work?
From the moment a lead engages with your site, Elevate Concierges will initiate contact within a minute. The service will continue reaching out via email and text for up to 90 days or until the lead's status is determined as "Interested," "Not Interested," or "Unresponsive." Elevate Concierges then notifies you as soon as the status is set for that particular lead.
➢ Note: You can disable notifications from Elevate Concierges within the platform.
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Master the Handoff
Once you're notified that a lead is hot, reach out with a response that matches the platform you're using to engage with them (e.g., text response vs. email response vs. phone response).
Key Points to Remember:
- Focus on making appointments and continuing conversations with Interested Leads.
- Interested lead notifications from Elevate Concierges come with a transcript of the conversation and the lead's contact information. Review the transcript, create a game plan, then reach out personally to add value.
- Use the RACE method when engaging with your Interested Lead: Reference, Acknowledge, Convey, and Empathize.
- Follow up with your Interested Leads 2-3 times daily for 14 consecutive days, unless asked to stop or after completing a sale.
- Use a mix of texts, phone calls, and emails when communicating, as your leads are more likely to respond via phone call or text.
Find more example email and text scripts here: Text and Email Scripts
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Tag Your Leads
Tagging your Interested Leads within the CRM allows you to efficiently send mass emails, saving time and helping track those actively looking and engaging.
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Leverage Blogs & Social Media
The Elevate platform automatically blogs and posts general interest articles once a week and updates your MLS activity. The MLS activity is posted as a blog post, which is then shared on your social media accounts. All blog posts link back to your Elevate website.
To make the most of this feature, grow your sphere of influence by inviting friends, family, and clients (past and present) to join your social media pages. Facebook also has a helpful starter guide for building and interacting with your audience.
The platform includes a library of pre-written, screened, and ready-to-launch blogs. By posting two to three times per week, you can expand your audience and create the appearance of being active and invested, making potential clients more comfortable.
Now that you have a solid foundation with some of the primary tools within the Elevate platform, put them to the test! We're confident you'll love the results once you do.